The Shop
A century-old shop dedicated to the sale of haberdashery, where everything happens around a long counter marked by time, a space of multiple exchanges, where the "metro" is the protagonist. When you open the door of this small commercial space you will find an extraordinary world of buttons, lace, thread, embroidery and old machines for sewing buttons, eyelets or pleating skirts. But also a world of delicately embroidered bibs, bonnets, headbands or sheets for the baby’s trousseau. And everything is perfectly placed, in the tired wooden furniture that stores them and in the showcases that display them.
Shop History
Casa Pereira das Violas was founded in 1918 by Manuel Pereira, former clerk of the house "Casa do José da Viola". The name "violas" comes from "violo", the name given to the crumb of bread, which was given to the poor by the boss. This word evolved into the word "viola", and Manuel Pereira became known as the "Pereira das Violas". When the former cashier settled down he took with him the name by which he was always called: Pereira das Violas. The name of The Store has already misled the people of Braga into thinking that musical instruments could be found there.
Inaugurated on 3rd January 1918, it was entitled to be reported in the newspapers of the time. The establishment was established at a time when the sale of lace and embroidery, ribbons and buttons and other accessories for the dresses, handmade by the numerous group of seamstresses and tailors from Braga, to be worn by the most elegant ladies of the city in the verbenas of Passeio Público (Public Promenade), was at its peak.
From 1969 onwards, Manuel Pereira’s sons, Carlos and Manuel Sarmento Pereira, have taken over this universe of workmanship and have maintained the tradition of good service, where all customers receive personalised advice. One hundred years after its foundation, Casa Pereira das Violas is still in the second generation. Carlos Sarmento Pereira, son of the founder, is the current owner with his daughters.
For those passing by on Central Avenue, Casa Pereira das Violas does not go unnoticed.
Products and Services
Retail sale of haberdashery.
Business Hours
segunda-feira | 09:00 | 19:00 |
terça-feira | 09:00 | 19:00 |
quarta-feira | 09:00 | 19:00 |
quinta-feira | 09:00 | 19:00 |
sexta-feira | 09:00 | 19:00 |
sábado | 09:00 | 13:00 |
Contacts
Parish: União das freguesias de Braga (São José de São Lázaro e São João do Souto)
Address: Avenida Central 56 , 4710-229 Braga
Postal Code: 4710-229 Braga
253262370
casapereiradasviolas@gmail.com
General Data
Main activity: Home, décor and DIY
Opening Year: 1918
Main Code of Economic Activity (CAE): 47510